Decision Quotient – DQ

14-page DQ report shows your decision strengths and where to focus more.



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DQ Example Report

Example DQ Report

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We make 35,000 decisions every day.*

Every action we take is the result of a decision – no matter how insignificant or important. Yet many consequences involve great costs – with finances, time, business, relationships and in many other areas.

Only one in five companies make effective decisions.**

Those that do, enjoy more profits and happier teams. Knowing how we make decisions is one of the first steps to making better ones.

Make decisions with less pain and more success.

Understanding the report will help you make better decisions in all areas of your life.


personal  and relationship issues
career and work
health and finances

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What is IQ?

IQ, Intelligence Quotient, is a single number designed to estimate a person’s intelligence, with 100 being assigned to the average of all people. IQ assumes that the general population’s intelligence follows a Bell Curve or normal distribution – a commonly used statistical method that assumes the majority of people are around an average and fewer and fewer as we move away from the average.

With a standard deviation assigned 15 points, two thirds of the population are considered to have an IQ between 85 and 115, with about 2.5% of the population above 130 or below 70. Genius, is considered above 145.

IQ is commonly used to rate job applicants, assign school classes and assess intellectual capability and has been studied as a predictor of mortality, job performance, achievement and income.

Studies have shown that individual differences in IQ are substantially influenced by both genetics and environment and not as much by education and family background.


The first testing centre in the world was established by English statistician Francis Galton in 1882 – but he couldn’t establish any correlations. French psychologist Alfred Binet, together with Victor Henri and Théodore Simon had more success in 1905 by focussing on verbal abilities. American psychologist Lewis Terman at Stanford University revised the Binet-Simon scale, which resulted in the Stanford-Binet Intelligence Scales (1916). It became the most popular test in the United States for decades. It has received criticism for various reasons and has been the subject of many studies but the studies invariably concluded that IQ scores do have high predictive validity for individual differences in achievement.

David Wechsler produced a new version of the IQ test in 1939 which tested in 10 categories rather than the one result of the earlier tests – versions of this are the most popular IQ tests used.

What is EQ?

EQ, Emotional Quotient, is a measure of a person’s capability to recognise their own emotions and those of others, discern between different feelings and label them appropriately, use emotional information to guide thinking and behaviour, and manage and/or adjust emotions to adapt to environments or achieve one’s goal(s).

EQ is used as a measure of empathy with others and is often a test of a person’s ability to lead, although no causal relationships have been shown.


The term first appeared in a 1964 but gained popularity in a 1995 book “Emotional Intelligence” by Daniel Goleman.

Studies have shown that people with high EQ have greater mental health, job performance, and leadership skills and such findings are likely to be attributable to general intelligence and specific personality traits rather than emotional intelligence as a construct.

Goleman indicated that EQ accounted for 67% of the abilities deemed necessary for superior performance in leaders and was twice as important as technical expertise or IQ.

Personality Tests

DQ is often categorised as a personality test. Some well-known personality tests include:

  • MBTI – Myer-Briggs Type Indicator – designed to measure psychological preferences in how people perceive the world. Results use one of 16 four letter designations – representing the 16 combinations from the four preference pairs:
    o Energy: Extroversion / Introversion
    o Information: Sensing / Intuition
    o Decisions: Thinking / Feeling
    o Lifestyle: Judging / Perceiving
  • DISC assessment – An assessment tool which focuses on four different behavioral traits. Results are plotted in one of four quadrants:
    o Dominance
    o Inducement
    o Submission
    o Compliance.

Since decisions are the immediate pre-cursor to action, which determines performance, DQ is considered an indicator of likely performance. A blend of various DQ styles is likely to produce better performance with each situation requiring a potentially different style weighting.

What is DQ?

DQ, Decision Quotient, is a measure of a person’s decision-making styles across the three facets of decision making: logic, personal and social.

IQ relates only to the logic facet. EQ relates to social abilities. Higher IQ and EQ scores are considered better than lower scores. Yet, research shows that a high IQ or EQ doesn’t relate to success.

DQ is different. DQ reflects a style preference across the three essential facets for successful decisions and performance. Successful decisions use both head (IQ) and heart (EQ). By measuring your DQ, you can identify your strengths and how to improve your decisions. And since decisions are needed for every action you take, you will identify how to improve your results and find more success.

A high or low measure in any one facet being no better than the other – merely reflecting your style preference. In team situations, it is important to understand and have a balance of the varied decision-making styles.

By assigning intensities of red green and blue (RGB) to your preferences in each of the three facets respectively, DQ is represented as a color, not a score. It can be plotted on a color wheel for each member of a team. This makes it easy for a team to quickly understand various decision-making perspectives which can be harnessed together to make great decisions.

For example: a result with an RGB color with a red tinge would highlight a leaning towards logic (red); a cyan tinge would represent a stronger preference for both personal and social (green and blue); a grey shade represents an equal preference across the 3 facets etc.


DQ was created and popularised by Ian Coombe in his 2018 number 1 bestselling book “The Decision Triplets” where he asserted that there are three facets to decisions: logic, personal and social.

The DQ test was developed to represent those three facets and has since evolved to include 14 dimensions across four groups.

The original DQ test represents a person’s decision-making preference style (the motivating “Why” interrogative) for the three facets using the additive RGB colors (red, green, blue – RGB).

DQ quickly evolved with the addition of an extension that goes beyond the three facets of each decision and includes 14 dimensions of decision-making which are grouped into four categories: people (“Who”), action (“How”), thought (“What”) and time and space (“When” & “Where”). Hence, DQ is now considered a more complete representation of the full decision spectrum and covers the entire 6 interrogatives: why, who, how, what, when and where.

The four dimensional groupings are represented by the subtractive colors (cyan, magenta, yellow, key/black – CMYK). People issues predominantly involve personal and social facets and are accordingly assigned cyan; Action predominantly involves logic and personal facets and is magenta; Thought issues primarily involve logic and personal considerations and is yellow. Time and space issues require addressing the when and where interrogatives and is black (or key).

Patent Application No 2018902718, from 2018, protects DQ and its method and system of converting multi-dimensional results into a color (RGB, CMYK, etc).

DQ report - patent pending

DQ report Parts - 3 Facets of motivation

DQ report Parts - 14 Dimensions of execution

How Does DQ Help Me?

DQ helps a team identify decision areas to develop.

By understanding where you and others in your group fit on the color wheel, you can easily identify decision-making areas to strengthen – and how best to work with others.

In the illustration shown, can you identify the group’s missing decision-making strength?

How To Use DQ

The DQ report will help you understand how you currently make decisions and how to improve and make better decisions. Take the test as often as you like to measure your decision-making improvement progress.

You can use it to help in any situation or decision, but here’s an example of how easy it is to use DQ when deciding to take the DQ test itself.

Validate your decision motivations.
eg. Confirm what encouraged you to take the DQ test.

  • If it was Logic, you may have sought research validation on this page before taking the DQ test.
  • If it was Personal, you may have sought out the benefits on this page and then clicked to take the test.
  • If it was Social, you may have sought out the feedback on this page and then joined others who took the test.

Identify how you implement decisions.
eg. What was required for you to actually take action to press the button to take the test.

  • If it was People, you may have enlisted others to also take the DQ test with you.
  • If it was Action, you may have been determined to click and take control and the test.
  • If it was Thought, you may have deduced the upside and then took the test.
  • If it was Time and Space, you may have fitted it into your schedule to take the test.

Improve strength in each decision area.
eg. When you work on the tips in the report, subsequent DQ tests you take will reflect your efforts.

Share strengths within your decision-making groups.
eg. If your family group knows each others’ strengths more satisfying decisions will result in a happier home.
eg. If your work group appreciates each others’ strengths better decisions will result in more loyalty and success.

Teach decision making to those you care about.
eg. School children need to learn the vital skill of decision-making as much as anything else they learn.

Decision Quotient DQ logo
To understand approaches to decisions.

To understand the 5-step decision formula.


Research: * Hoomans, 2015 ** Blenko, Mankins and Rogers, 2010 *** The Decision Triplets, Coombe, 2018

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over 96%
highly recommend
others learn their DQ

“Have enjoyed this process. Thanks.”

“It is amazing how close this report describes my strength and suggests areas to watch and improve on. Well worth the exercise.”

“This is very thoughtful, it gives you a clear insight on how to gear your life positively.”

Decision Quotient - Who Has Done DQ

DQ is used globally

Countries: 0ver 100 – from Albania to Zimbabwe. 6 continents.
Ages: from under 25 to over 65
Genders: All
Children: from none to mixed family to adult
Partner: from single to complicated
Education: from school to postgrad
Leadership: from none to over 250
Work: from none to self-employed to government, nonprofit and company
Location: from remote to rural to suburbs to inner city


Validated Research

DQ has been carefully researched and designed to ensure all personality types are accurately captured and represented across the broadest possible spectrum.

For the statistically minded, the frequency plot graphs below are shown with normal curve overlays.

Decision Quotient DQ - score spread statistics - RGB - motivations
Decision Quotient DQ - score spread statistics - CMYK - execution

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Decision Quotient Discover your style

Discover what style of decision-making suits you.

Take the quick questionnaire to discover your Decision Quotient (DQ).

Get the #1 Bestselling book The Decision Triplets with your DQ Report.

Part 1 of your DQ report shows your strengths in the 3 Facets of decision-making.

This book explains the 3 Facets of every decision in a fable.

Part 2 of your DQ report shows your strengths in the 14 Dimensions of decision-making.

The 14 Dimensions are explained in 4 groupings.

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